Keyword Research & Grouping
It is very important to pick up the right set of targeted keywords carefully which would be relevant to the searches of your products and services. This is an integral part of running your PPC campaign ads and we review there impact in the light of campaign results.
PPC campaign has a very flexible approach which can help you to narrow down your target audience and promote your products and services in the digital sphere on the basis of location, gender, age, interest and place.
Create Multiple Ads and Landing Pages
We can create impactful display ads and publish it on highly relevant sites targeting the right audience, which will directly connect to your landing page and will help you by generating better leads. Appropriate designing of your campaign’s landing pages makes the experience highly relevant to what the visitor/browser is looking for.
Monitor CTR & Conversion
A PPC ad campaign needs to be written very methodically incorporating the right targeted keywords and it should be justly portrayed, so that it also improves the click through rates (CTR) and conversion rate. The success of a PPC campaign is always dependent on the CTR and conversion rate. So if the customers search is found to be relevant to your products and services and catches their attention, then there is a high chance of getting a conversion when they click on it and go to the landing page.
Report & Optimize
The success of your PPC campaign is always measured and will be reported to you. Key areas of the campaign requiring improvement will be identified and suggested to you on the basis of the results, depending on the number of clicks and conversion.